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Vermont.com Advertising Info

The World Wide Web is fast becoming the vehicle of choice for people from all over the world who are planning to visit Vermont, or reside here already and are looking for local information. Vermont.com is the logical place for people to look for places to sleep, eat, shop, do business, have fun, and generally connect with others in the Green Mountain State. We average between 40,000 to 50,000 unique visitors per month. Wouldn't you like those visitors directed to your website?

Details & Testimonials

This page outlines some of the many different ways for businesses to promote themselves to travelers and locals alike. Our rates are based upon your needs - we will custom tailor an advertising strategy to meet your goals.

Want to get these details to go? Download the PDF version of the Media Kit (trouble viewing the document? Either download it to your computer for easy viewing by right clicking and "Save link as...", or update Acrobat Reader to the newest version).

More traffic to your website equals more money in your pocket. Don't just take our word for it, see what some of our clients have to say.

If you have any questions please call
(802) 362-2000 or e-mail us.

Advertiser Tools

Already an advertiser on Vermont.com? There are a variety of tools and information to help you add value to your marketing efforts:

Advertisement Options and Placement

There are 3 different types of advertising available on Vermont.com:

  • 1. Directory Listings
  • 2. Packages
  • 3. Sponsorships

 

Each level offers a variety of opportunities to market your business:

1. Directory Listing options include:

  • • Contact info and a description of your Vermont business
  • • Graphics and links associated with your business in the directory at both the state and regional levels, to grab visitors' attention and let them click through to your website (both online, and when the page is printed offline)
  • • A welcome in our monthly newsletter that reaches 3,000+ recipients
  • • A small selection of keywords, which we will help you optimize based on our site traffic, to pinpoint specific search terms in conjunction with your marketing goals
  • • Home page exposure in our rotating Feature of the Day section* (*for a better understanding of banner ad placements, refer to the screen shot examples below)

2. Package options include:

  • • All the benefits of Directory Listings, plus...
  • • A bigger selection of keywords and categories, for more exposure and conversion opportunities
  • • Category, Sub-Category, and Regional header banner ads in rotation*
  • • Promotion of a small selection of your specials in the monthly newsletter
  • • Promotion of a small selection of your specials in This Week in Vermont on the homepage
  • • Footer banner in rotation on every page of the site*
  • • Links and images in the Vermont.com travel guide
  • • Rotation in the homepage category features*
  • • Inclusion in new advertising zones in pages that are added to the portal - we're growing!

3. Sponsorship options include:

  • • All the benefits of Directory Listings and Packages, plus...
  • • The widest selection of keywords and categories available
  • • Promotion of a wide selection of your specials in the monthly newsletter
  • • Promotion of a wide selection of your specials in This Week in Vermont on the homepage
  • • Promotion of your B2B specials in our Advertisers newsletter (goes to all our clients)
  • • Sponsor banner in rotation on every page of the site*
  • • Homepage header banner*
  • • Inclusion in header banner rotation on new pages that are added to the portal - we're growing!
  • • Potential for partnership, investment, and co-branding opportunities for new and exciting modules under development that will be rolled out on Vermont.com

 

There are a variety of placements throughout Vermont.com, depending on your marketing goals:

Homepage

Homepage
The homepage is where the majority of our visitors enter the site. With a name like Vermont.com, there's no question it's one of the first places people turn to find out more information about Vermont.

  • • Homepage Header: this banner is the top-viewed placement on our site. Front and center, seen by the majority of our traffic. If you want absolutely as much exposure as you can get, this is the place to be.
  • • This Week in Vermont: a.k.a. TWIV, which allows businesses to showcase special promotions in a timely fashion. Many of our site visitors are looking for deals when they travel, or in their local towns if they live here in Vermont. TWIV is a great way to get the word out about the great deals available to your customers.
  • • Homepage Category Features: some of our most popular categories (Real Estate, Lodging, Family Fun, Resorts, Products, and Business) appear on the homepage, and a selection of our advertisers choose this location to promote a specific piece of their business in front of its high level of traffic
  • • Features of the Day: are you a small business, but still want some homepage exposure? This placement is available for our Package-level advertisers and sees a great amount of traffic
  • • Footer Banners: these smaller banner appear on every single page of our site. If you want to ensure full coverage of our site, this is the answer, no matter when or where a visitor lands on the site

 
Category Page

Category Pages
The category pages help visitors find the businesses for which they are looking. From real estate, to hotels, inns, or B&Bs, or even landscaping, Vermont.com has all the most sought-after information for travelers and locals alike.

  • • Category Header: this is the most viewed placement for businesses that focus on a particular category, whether is be insurance or sports and recreation. If you want your brand associated with a particular business category, this is the place to be
  • • Category Features: if you want to ensure that users find your site and your business when they are looking to fulfill a particular need, this is the first place they'll look
  • • Directory Listings: the bulk of our content is in our directory, telling visitors a little bit about each business and helping them decide to contact you or learn more about you - and you get to control what is displayed here! If you advertise at a package or sponsorship level, you can choose a variety of categories that represent your business
  • • Site Sponsors: these banners appear on every category page - if you're looking to make a name for yourself and build your brand, this is a good place to be
  • • Footer Banners: these smaller banner appear on every single page of our site. If you want to ensure full coverage of our site, this is the answer, no matter when or where a visitor lands on the site

 

City Pages
City pages were recently added to cater to people looking for information in a specific location, not just a region or category-- and they have been an instant hit. They include the bigger cities in Vermont, which also happen to be some of the highest ranked search terms on our site.

  • • City Header: this is the place to get exposure if you do business in one of Vermont's more frequented/populated cities
  • • City Features: local businesses are listed with their specific category for visitors to find the contacts and websites they need
  • • Site Sponsors: these banners appear on every city page - if you're looking to make a name for yourself and build your brand, this is a good place to be
  • • Footer Banners: these smaller banner appear on every single page of our site. If you want to ensure full coverage of our site, this is the answer, no matter when or where a visitor lands on the site

 

 

Want to have a copy of these details? Download the Media Kit PDF (trouble viewing the document? Either download it to your computer for easy viewing by right clicking and "Save link as...", or update Acrobat Reader to the newest version).

 

Great! Here's how to get started:

1. Call us at (802) 362-2000, or email us at info@vermont.com, to discuss advertising options. Based on your marketing goals, we can tailor an advertising level that fits your needs with a custom selection of categories, keywords, and placements within our various promotional channel.

2. Or, if you want to get started immediately, you can select one of our most popular annual advertising levels by visiting the advertiser sign-up form at www.vermont.com/EnterOnline.cfm.

3. We also offer a starting point for those businesses without a web presence through our free memberships. You can add your business to our directory at http://business.vermont.com. It offers a basic level of inclusion on Vermont.com, with contact information, location, hours of operation, and a small description. There are no links or graphics, but it does make your information available to visitors who are doing searches or browsing the site.

 

And last, but not least, requirements we ask of all advertisers:

  • • BANNER ARTWORK: Included in your price is the creation your initial banner. If you need additional banners, we can create those for $60/hr. Your banners should be in JPEG/JPG or GIF format and compressed to 3-5k (all banners are 100x100, except sponsor and header banners which are 280x74, and footer banners which are 75x38).*** An inventory of several banners for each season is vital to our marketing efforts. Your banners need to be creative, professional, alluring, and rotated frequently to create interest -- and thereby CLICK THROUGHS. Our advertising statistics reports show dramatic results for those clients who supply a great inventory of banners. ***
  • • LANDING PAGES: You should develop follow-through mechanisms on your site. Sending users who clicked on your Vermont.com banner to your home page is acceptable if your advertising goal is to develop general branding for your site. However, if you are offering a special promotion or soliciting a specific action from the user, you should create follow-through mechanisms for these users. A special landing page explaining the promotion in detail, for example, provides visual or messaging clues about what to do next. In addition, having a special page for each of your banners can help you determine which campaign is more effective in driving traffic or sales.
  • • CONVERSION TRACKING: You should develop a way to determine where your sales are coming from to better track "conversions," or customer actions, on your site. Methods include adding a field on your website form that asks where customers discovered your business, or record where they found the phone number when they call you. One way to identify customers is to offer $5 off, or a similar incentive, if they say that "Vermont.com sent me." This also helps with your marketing efforts and gives visitors more reason to look into your business.
  • • CROSS-LINKS: Your site should include a link back to Vermont.com. This cooperative sharing helps Vermont.com to grow and attain better search engine rankings. As an advertiser on our site, anything that gets us more traffic benefits all advertisers DIRECTLY (please visit www.vermont.com/links.htm for linking information).
  • • TESTIMONIAL LETTERS: A letter to be posted on the site when the goals and results are realized. This gives viewers another opportunity to click on your site since we post these letters with banners and links that go directly to your site (here are some example advertiser testimonials).
  • • PRIOR STATISTICS: Web trends and/or statistics reports from the existing ISP, to compare "before and after" results.
  • • BARTER: Marketing items and services (dinner, lodging, products, services, etc.) for periodic contests and giveaways to create excitement and generate interest - continually drawing repeat visitors to your site.